Social Media Marketing
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E-Commerce Trends And Insights For Planning Your 2019 Digital Marketing Strategy
E-Commerce Trends And Insights For Planning Your 2019 Digital Marketing Strategy
POST WRITTEN BY T.J. Welsh
TJ Welsh is the VP of Marketing at Stryde, supports in the strategic business planning of the company with 12 years of marketing experience.
As brands strive to remain competitive, efficiency and customer experience are top priorities in marketing today. With so many tools on the market, marketers know they have to stay on top of things or risk being left behind. As 2019 rapidly approaches, you’re likely sitting down to plan out your own marketing strategy for the year.
With each passing year, technology continues to shift the way brands connect with customers. The first step is to identify the tools you will need, then find ways to use those tools to boost your own marketing campaigns. Before you can come up with an approach, though, you need to first identify the challenges you’re facing and find ways to plan in advance to overcome them.
Top Challenges For 2019
Every brand has limited funds for advertising and marketing each year, so the biggest challenge is figuring out how much and where to spend them. Should you put your money into paid social media ads or organic marketing? It is hard to say, but understanding changing trends can make a big difference.
These are a few of the top challenges I see brands facing in the coming year:
• Digital ad costs are increasing. One factor complicating advertising decisions is the fact that the price of digital advertising is increasing, five times faster than inflation, according to a report by Adobe Digital Insights. This means each ad dollar is potentially less effective, leaving you to decide whether to invest more to get your ad in front of the same audience size.
• Influencers are charging more and reaching fewer. Your budget will also see the strain of increased competition for influencers and the challenges social media algorithms pose on reaching their audiences. Furthermore, celebrity influencers on social media with large audiences reportedly command as much as $1 million per post — a cost that can put a significant dent in your marketing budget, without a clear path for measuring your return on investment. In addition to this is a growing customer distrust for businesses. This distrust could spread to influencers who come across as inauthentic.
• E-commerce competition is on the rise. Lastly, each year seems to bring more innovators to each space. From more established markets to new categories like athleisure wear, it’s easier than ever for competitors to start a new business, grow a following and win over customers that once were loyal to your own brand.
Six Trends Affecting Your 2019 Planning
Once you’ve identified your own unique challenges, you’ll need to look at the opportunities that will be available to you in 2019, hopefully, driven by current trends.
1. Video Marketing: As social media continues to evolve, I’ve taken note that video is becoming an increasingly popular way for businesses to get a marketing message across. I predict live streaming will become even more popular in 2019. Additionally, marketers should use personalized video messages and 360-degree videos to give brands more venues to reach customers in 2019.
2. Augmented Reality: Augmented reality (AR) is creating new ways for customers to try out products and services — letting customers interact with products as though they were standing directly in front of them. I think brands that can develop content that allows customers to truly experience their products may start to come out on top.
3. Mobile Search: If you aren’t catering to smartphone and tablet users, you’re missing a huge share of the market. In fact, more than half of all online U.S. traffic comes from mobile devices. But in addition to making your site mobile-friendly, you should also consider the way customers search today. They often ask Siri or Alexa a question rather than typing short search terms into a browser.
4. Advertising On Marketplaces: Customers are more likely to search for products on Amazon than come directly to your site. In fact, according to a study of 2,000 online consumers conducted by Survata as reported on by Bloomberg, nearly half start a search on Amazon, if only to read reviews and get a feel for what products are out there. Investing in paid and organic search on sites like Amazon could get your products in front of customers who wouldn’t have seen them otherwise.
5. Personalized Website Content: Based on my perspective, it’s more important than ever for marketers to personalize customer experiences. Your website should be targeted to each unique visitor, making sure they see the information that’s most relevant to them. Leverage dynamic website personalization (DWP) or adaptive landing pages to swap out content based on interests. For example, if you sell cookware to someone that is a vegetarian, they would likely prefer to see different images and messaging than someone who would be using the product to cook meat.
6. Consumer Insights And Feedback: For large retailers with brick-and-mortar locations, I believe it’s more important than ever to use software that helps you track the customer journey. It is vital to know how customers interact with your brand — e.g., did they see a Facebook ad that drove an in-store visit to see the product before they purchased it? Utilize different tools to help you learn more about your customers, then use those insights in your efforts.
With so many tools available, brands can easily find a way to gather useful information about their customers and leverage this data to target them throughout the buying cycle. This will be extremely valuable when reaching potential customers who are looking for more personalized interactions with your brand.
Creative Web Development Services in India
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10+ SEO Trends That Will Dominate 2019
10+ SEO Trends That Will Dominate 2018
Digital Marketing Agency for Startups & SMEs
As an added bonus, this year we’ve added this helpful section for those of you with extremely short-attention spans who care not about context or details but simply want to know what the most important SEO tricks will be in 2019
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If this sounds like you, here you go:
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Content
Machine learning and AI
Speed
Technical SEO
Links
A whole lot more!
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Creating Contents That Get Traffic
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Maps Search Otimizaion
Google Maps Optimization is an important part of any successful local marketing strategy- You can contact us @ +91-9650511907 to get it done correctly and effectively .
Affordable SEO packages in India
Affordable SEO packages in India
Are you new to business, and then just ensure about the importance of online marketing. Since it is the technological era everyone has started searching for each and every thing in internet. In such case if your business detail is not available in online then you will be failed to reach customers which will affect your business badly. Creating a website is an easy task, but ranking in Google, Yahoo and other search engines is a difficult thing to maintain. SEO is the tool which will help to enhance your visibility and uniqueness of your website.
Before knowing about Sarthak Web Designs SEO packages first let me give a quick look about SEO and its importance in online marketing.
Search Engine Optimization is the performance done to increase the quality and quantity of the traffic to your website. Following SEO rules allows the website owners to optimize their sites to rank first in search engine results. The reason why the Search Engine Optimization is important has been listed here.
The internet users will prefer first 5 websites to get their search results. So your aim is to be at the top position to gain customers. SEO will provide a better platform to improvise your website.
It can also improve the quality of the website to provide best experience to the users, which is one other technique to draw many customers.
SEO is an important tool which will help to promote your site via social media. If people find your site and product is best by previewing your site, they can promote it in Face book, LinkedIn, Twitter, etc.
If your website is accessed by several authors and then SEO is necessary inorder to run your big site efficiently. You will be benefited by having a familiar framework to employ.
The SEO can be employed to overcome the competition. If you optimize your site then automatically your sites performance will be improved which will increase the visitors to your site, and if you provide better usability experience and attractive details about your product, the rate of customers will be increased.
Factors affecting Search engine ranking
Content
The first and foremost important factor that affects the Google search engine ranking is content. Positive and relevant content will improve your rank.
Keyword
Keyword in the title tag and Meta description tag, a relevancy signal is the next major factor affecting the website optimization. Right keyword should be preferred at the start of the title
Backlinks
More and divergent links from various wide ranges of domains in your content will earn high score. The key factor for a better link building is to create a better content people yearns for. Your content should be much perfect thus your site link can be used a backlink for other authorities and thus Google will read your content as more relevant one.
Mobile experience
Mobile friendly sites will be mostly preferred by the Google than others. Nearly 100 domains at the top in Google will have better mobile user experience. The speed of the website plays a major role in better user experience.
We Sarthak Web Designs work for you to overcome these factors and provide you the better Search Engine Optimized website. You can get best service to reach customers from us. The following are the affordable services available for you to improve your site performance.
- Analysis of your website and provide recommendation and ideas to improve your site performance.
- Link building services
- We provide you the detailed report by analyze your competition in the market to create uniqueness in your product
- Social media optimization services to promote your site via social media
- Control flow of the website and navigation of your site
- Report based on the analysis of the keyword and recommends the more accurate keywords
- We give positive content with matching title, html tags, and description about your product with more relevant information
- URL architecture creation
- Txt creation and analysis
- Fresh Web content suggestions
The above given are some of the On page SEO which makes your site search engine and user friendly. In this few components are just optimized to be understandable by the search engines.
Off site SEO is one another SEO technique which makes sure that you have provided enough inbound links to highlight your content with other references. The number of incoming links in your website will agree on the position of your site in the search engine results. There are various services available in Sarthak Web Designs to bring your site to the top in Google.
Some of the Off Site SEO activities with us:
- Social Bookmarking and innovative Social network creation
- 1 way and 2 way linking
- Directory, quality article, press release, classifieds submission
- Attractive and keyword specific blog submissions
- Video which provide complete information about your product will be provided
- RSS feed and Search engine result analysis report submission
- Code optimization
Why should you choose us?
You may have the question what is uniqueness with us to choose us to submit your tension of online marketing. At Sarthak Web Designs we have passionate experts to work on your problem to create and establish a better site and creating a huge traffic to your site. Another advantage with us is the availability of the cheap, affordable and best quality services. Tell us your expectation and requirements along with the information regarding your product and company. We will provide your current status and the ways to improve it and we will work on it and regularly update the report of the work done on your website for better performance.
About Sarthak Web Designs
We are one of the best web designing and web development companies in India. We are expertise in various online marketing services and have various clients who trust us in developing their website. To get information about our activities contact us via Email: info@sarthakwebdesigns.com
Phone: +91-9650511907
To know about your site activities just send your requirements and your company profile to the email given above. For further details check out official website www.sarthakwebdesigns.com
Optimizing your Website for Mobile Search
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Social Media Optimization Services in India
Social Media Optimization Services in India
Most of online marketers now have taken the new strategy called Social Media Marketing to create awareness about their products or services. This strategy has worked well since the usage of social media among common people has enlarged. Social media platforms like Twitter, Facebook, LinkedIn, etc will help the online marketers to easily reach the targeted audiences.
We at Sarthak Web Designs will help you to come out with extraordinary and attractive posts about your product based on the taste of the customers. We help businesses to create better visibility about their products among the users. Our sincere work for your company will turn your investment in marketing to sales and profit.
Social Media Marketing includes management of implementing governance, marketing campaign, and establishments of firm’s desired social media “culture” and “tone”.
SMO became the successful tool in online marketing
SMO is just a simple and updated next version of SEO. Since the social networking sites became the part of one’s usage it paves the way for the users to know more about certain products around them. Optimizing your social media page will build a strong bond between you and your customers or readers. Online competition has been raised in this technological era. So being an recognized organization among customers is a risky task and we are here to help you to overcome the task smoothly without wasting your time and effort. To utilize the social media platforms more effectively the company should know the tactics to allow the customers to post their own generated content and earned media.
How social media optimization will help you to be a lead in your field?
- It increases your brand recognition
- It provides you an increasing opportunity to convert active leads
- You can reduce your budget in marketing if you opt for the Social Media Marketing
- Your brand authority will be easily raised
- It improves the search engine rankings
- The traffic to your site will be extremely raised
- It will make bookmarking and tagging a very easy process
- Your linking ability will be raised
Services offered by us on SMO
- It will be our duty to keep updated your Social media pages and sites.
- We will provide complete support for creating awareness about your trending activities and inventions via social media.
- Give your idea we develope the post as per your wish and post it in your page regularly to keep in touch with your customers often
- Enhancing the social media connections by increasing the followers, fans, and business circles to your product page
- We create an apt page for you with extraordinary designs and we will support to manage those pages by update all your product profile up to date
- We perform social media audit by evaluating and optimizing your organization’s profile. An extraordinary and perfectly optimized page will help you to ensure highest level in online
- Our services will be helpful in promoting your social media circuits, twitter, facebook, Google+, and Linkedin profiles
- We collect the basis of your product and will support you out on Social Media Bookmarking Submissions, Article and Blog submissions, Video submissions, Forum submissions, Business Reviews and yahoo answers.
Connect with Sarthak Web designs to enhance your Social Media Optimization
You make think on the thing you should you prefer us from other social media optimizing companies. Here are some valuable answers why you should prefer us.
We offers you a best professional and noticable social media strategy to easily connect to your customers. Our packages for improving your social media marketing are available at the most affordable cost and it will definitely suits your budget and requirements.
We use several advanced technique and experts to manage your social media marketing sector. Our strategies will give a higher visibility to your products. We mostly concern on your sales and customers for long term. So if you approach us then you can leave your marketing sector to us and can be conscious on other areas of your business.
Success behind an extraordinary online marketing is the communication between client and company. We support you by presenting a better project management and gives you a live support via phone, messaging and mails.
You can expect a broadend market and reach among customers after getting a base of marketing from us
Planning to create a better online site for marketing is a crucial task. We offer a support of doing such a crucial task with the help of many new strategies and techniques to reach customers. We plan according to your expectations.
Maintenance is the required one for perfect Social Media Optimization. We will regularly concentrate on your sites performance and activites and update your requirments based on your wish.
We provide tactics to enhance your presence in online marketing.
Other online services offered by us
Not only SMO we offer for your online marketing development. We also support you with development of your official site via SEO, Link building, and others like custom email and website design. We ensure 100% satisfaction to the clients who are approaching us for their online management and we offer them complete support to enhance the sales and profit to a next level. We create innovative and attracting ads for your product with the brand highlighted based on the domain of the target.
Social Media Marketing of Sarthak Web Designs covers the facets of internet marketing mainly include:
Facebook Twitter Instagram Pinterest and many more like…….
BuzzNet
BuzzNet is a social media network for sharing photos, journals, and videos. BuzzNet allows you to share content based on your personal interests.
Facebook
Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet.
Flickr
An online photo management and sharing application that lets people make their content available to the people who matter to them.
Foursquare
Foursquare is a location-based social media site for mobile devices that allows users to find great places to go with their friends.
Friendster
With more than 95 million members worldwide, Friendster is a leading global online social network. Friendster is focused on helping people stay in touch with friends and discover new people and things that are important to them.
Goodreads
Goodreads is a site that allows users to search user-populated books, reviews, and annotations. Users can make their own book suggestion and discussion groups.
Google+
Google+ (Google Plus) is a social media site that lets you connect with others who have similar interests and enables you to post and share content with others.
hi5
Hi5 is a social networking Web site where users create an online profile to share pictures, updates and interests with friends.
Instagram
Instagram is a mobile application that allows you to share pictures with your followers who can “like” and comment on your posts. Instagram also allows you to share those posts on Facebook and Twitter.
LinkedIn
LinkedIn is an interconnected network of more than 36 million experienced professionals from around the world. The site can help you make better use of your professional network and help the people you trust in return.
Metafilter
Metafilter is a Weblog that anyone can contribute a link or a comment to. Metafilter breaks down the barriers between people, to extend a Weblog beyond just one person, and to foster discussion among its members.
Mixx
At Mixx, all of the content is user-generated. Mixx makes it easy for people to submit stories, photos, videos — whatever you find interesting, informative, different or fun. You can also see and vote on the stuff that other Mixxers submit.
MySpace
MySpace is an online community that lets you find the latest on music news, videos, and albums. Users can also listen to radio stations based on a specific artist or genre, or create mixes and playlists.
Netlog
Netlog is an online platform where users can keep in touch with and extend their social network. It is an online social portal, specifically targeted at European youth. On Netlog, you can create your own Web page with a blog, pictures, videos, events and much more to share with your friends.
Newsvine
At Newsvine, you can read stories from established media organizations as well as individual contributors from all around the world. Placement of stories is determined by a multitude of factors including freshness, popularity and reputation. Contribution is open to all, and editorial judgment is in the hands of the community.
Path
Path is a mobile application that allows users to share music, movies, trips, photos, and more. Path also allows users to send private messages to other users.
Pinterest
Pinterest is a social media site that is displayed in a vision board-styled photo sharing platform. You can search for different categories and save pictures to your own “board” as later reference, or share them on other social media sites like Twitter or Facebook.
Reddit
Reddit is a source for what’s new and popular on the Web — personalized for you. Your votes train a filter, so let Reddit know what you liked and disliked, because you’ll begin to see recommended links filtered to your tastes. All of the content on reddit is submitted and voted on by users like you.
Snapchat
Snapchat is a mobile application that allows you to send photos and videos with captions and filters to friends. Once the viewer sees the picture or video it will disappear.
StumbleUpon
StumbleUpon is a free service that helps you discover and share websites with others who have similar interests. The more you use StumbleUpon, the more likely it is that you will “Stumble” across pages you like.
Stylehive
Stylehive.com is an online style club for people who live for fashion, design and shopping. It’s where you meet your style muses and follow them as they discover and share their latest finds.
Tagged
Tagged.com is a social-networking destination with over 70 million registered users and over 2.5 billion page-views per month. Tagged helps people keep in touch with their friends and make new ones. The site provides a fun media experience featuring expressive custom profiles, fluid widget embedding, integrated video, chat and more.
Twitter
Twitter is a real-time short messaging service (SMS) that works over multiple networks and devices. In countries all around the world, people follow the sources most relevant to them and access information via Twitter as it happens — from breaking world news to updates from friends.
Vine
Vine is a social media platform that allows you to film and share seven second videos that can be integrated with Facebook and Twitter. Vine is can be used as a mobile application or on your computer.
We Heart It
We Heart It is a social network site that lets users save and share daily inspiration and photos .
WordPress
WordPress is a blog publishing system with a rich set of features.
Yammer
Yammer is a private social network that helps with internal communication within companies. Yammer lets employees communicate with each other across departments, locations, and business apps.
YouTube
YouTube is a video-sharing website that hoses user-generated videos. YouTube can be integrated with and shared amongst a variety of different social media sites including Google+, Facebook, Twitter, and many more.
We will offer you the best services as you expect from an online marketing organization. We provide the best service in India and we are recognized by many clients and we have been running a best platform to develope the marketing of various brands via online.
Contact us: For any further guidance and information about Sarthak Web Design and its services contact : mail id: sarthakwebdesigns at gmail dot com
Phone no: +91-9650511907
For more details about our services visit www.sarthakwebdesigns.com
Creative Website Development Services in India
Creative Website Development Services in India
We at Sarthak Web designs support you to be successful in the online marketing. Most of the business professionals have realized the importance of online marketing and that understanding has developed a great competition in the field of online marketing. To be successful in reaching the customers via internet first the brand must carries an attractive and creative website which should represent the product and brand. A perfect site will represent the quality of the product and it will automatically create numerous customers for your product.
Some may have a question why should I have a website as my product has good quality and it will draw the customers towards them. Those who think in this way have to know how a well designed website will help you to grow your business. Even though you have a sky-scraping quality product nowadays most of the people are searching for the desired product in internet and then they are approaching towards the particular product or brand. In such cases if your product does not have a website then there you will be failed to represent yourself to your customers.
A wonderful website for online website must carry your mission, vision, products, services and offers you provide to the customers. It should create a bridge between your targeted customers and your brand. To satisfy you’re all needs regarding the website development we provide unique services at Sarthak Web Designs.
Services offered by us
We provide you the extraordinary design for your site with your ideas and information about your brand with more customized options. The design which our experts present to you will definitely promote your sales. We provide a great service in designing a user-friendly websites in India. The design we develop for you will be more creative which others cannot copy or imitate your design easily.
Website Redesign
We are specialized in reorganizing your current website in the basis of enhancing the target for your products. We give the best look and feel to your sites who are not satisfied with the existing website.
Website Development
Website development include the process of developing the best content, e-commerce development, network and web server configuration, back linking, creating the user interface platform, etc. At Sarthak Web Designs we give you the high class service in developing the best sites in India to turn the visitors of your site into the customers. We develop your existing site in order to grasp the attention of the internet user to your web page.
Search Engine Optimization
SEO is the terminology which must be considered by the online marketers. SEO friendly websites fetch more traffic to your site and without most effective SEO nothing survives in the internet world. So content without SEO will be waste of time. We provide you the SEO optimized design and content to your site. Acquiring high ranking in the search engine will results to the better recognition among the readers. We are well versed in creating a better online advertisement.
Logo, Identity
We provide the service of creating a website from the scratch to your brand or company. In that case developing the logo and unique identity holds an important feature. We have creative professional who can easily create you the unique logo for your brand with most engaging and beautiful ideas. The logo represents you in the market and unique identity will help you to stand out different in the market.
Mobile Friendly
The one more useful service offered by in creating website development is mobile version of your site. Since the usage of mobile has increased most of the users will search for the particular product in their mobile phone. So in that case your website must be mobile friendly.
Other service to develop your site from us are Flash Design, web page analysis, we give you the perfect images which attracts the customers based on your requirement, graphic designs in the web page, Responsive web pages, etc.
Why you should choose us for Creative Website Development?
Several companies are available in India who serves in creating websites and illustrative designs for websites. Among them you may think why should choose us. We are one of the best service providers in India in the field of website development and management. We offer our clients with various services to reach the target audience via online marketing. We have experts to convert the idea of the clients in the form of web page with the complete satisfactory look and feel. If you approach us to develop your website then you can attain the great return of investment since we provide you the service at most economical cost. We also ensure about the uniqueness of the website and the design will be organized which others cannot imitate or copy our site.
Advantages of Creative Website Development
- Online marketers who choose on creating more creative site will get the advantage of attracting more visitors
- SEO friendly and user friendly site can be established
- Unique brand and logo in the design supports to reach audience
- Increase the sales of the product
- Better e-commerce solutions based on your needs
- Easy navigation options in the site
- Optimized to work on the smart phones and tablets
- You can get usable features in your site with custom design
- One can get most professional sites with stylish intend in the site.
Contact us:
We at Sarthak Designs will support you by providing the best website which creates by doing several background researches about your company. We work with utmost attention to offer reliable and efficient solution to the clients. We start working from the scratch and collect all the information from you. Our team work on the products targeted audience and analyzes the feel of the customers about your product and creates the site accordingly.
If you are interested in joining us to develop your site let us know about your interest by notifying in the following form. If you need any assistance in consulting us contact us via Phone: +91-9650511907
Email: info at sarthakwebdesigns dot com for more information visit www.sarthakwebdesigns.com
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Marketing Blogs You Should be Reading
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