Captivate Your Website Visitors with These Strategies

For those well-versed in website analytics, the term “bounce rate” likely resonates. This metric represents the percentage of visitors who exit a website after viewing just one page. A lower bounce rate signals engaged visitors exploring your site, while a higher bounce rate suggests a disconnect, with people leaving without meaningful interaction.

Typically, websites maintain a bounce rate of around 60-70%. This means a significant portion of visitors depart after merely glancing at the landing page. To address this, consider implementing the following six tactics to captivate your audience and reduce your bounce rate.

1. Craft a Sleek and Compelling Web Design

Contrary to intuition, simplicity often enhances visual appeal. Take Apple’s design ethos, for instance – sleek, clean, and simple. A clean and straightforward design provides users with a sense of time and space, making them more likely to linger if aesthetically pleasing.

2. Infuse Your Brand’s Personality

While the design may be simple, your website doesn’t have to be sterile. Infuse your brand and team’s personality into every aspect. Select colors that reflect your business and convey a message. Align your website copy with your brand’s tone – whether it’s easy-going and laid-back or fast-paced and contemporary.

3. Cultivate Empathy

Shift the focus away from your business and embrace empathy. Speak directly to the website user, explaining how your product or service can simplify their lives. This should be evident not only in the copy but also in headlines, subtitles, and images throughout the site.

4. Tailor Content to User Objectives

Empathy should extend to content alignment with the user’s objectives. Each page must accurately describe and cater to the visitor’s reason for being there. Ensure unique, focused content on every page, and provide valuable free information, be it through a resource page, blog, or free media such as white papers and eBooks.

5. Employ Headings, Bullet Points, Photos, and Videos

Large blocks of text deter engagement. Break down content into digestible portions with strategic headings and subheadings. Each content piece should make sense independently, facilitating users’ content scanning process. Supplementing text with relevant images and videos not only enhances visual appeal but also aids in content segmentation.

6. Highlight Convenience

Simplify and streamline navigation to enable users to find what they need within seconds. For instance, place contact information prominently in an easily accessible location, either as a dedicated tab or at the top right corner. Duplicate this information in the page footer for added convenience.

By revamping your website to be visually appealing, delivering valuable and relevant content, presenting information in manageable chunks, and ensuring logical navigation, you’ll engage users more effectively, increasing the likelihood of conversions.

Post credit: Ian Mills
[Source](http://www.huffingtonpost.com/ian-mills/6-ways-to-make-visitors-f_b_5886264.html)