Digital Marketing

Digital Marketing

Giving much attention to the current scenario of the world of business and the way it has been affected by the magic touch of computers and technology, it is not very surprising that this technology and internet have started to be tools of marketing for the multinational companies. This has paved a way to the development of newer and faster marketing technologies such as digital marketing, use of multimedia and many more. In fact the use of these technologies has become a necessity for anyone wanting to get a boom in his business and be noticed on this digital platform that connects the whole world in a single click.

Digital Marketing

Now what exactly is digital marketing? It is a combined marketing bunch of measurable, targeted and interactive strategies that may be used for the promotion of any type of product or service. This kind of marketing puts to use various kinds of digital technologies and hence is commonly known as the digital marketing. Being a very powerful method of promotion, it is much useful in the business if adopted. It has the potential for the conversion of your major leads into customers. The enhancement of sales is the main motto of any digital marketing service. The other objectives may be the promotion of brands to raise their brand value. The traditional marketing by the use of television and mobile is now being overrun by the use of internet. People today prefer to use the internet as a marketing tool considering the fact that it has a larger outreach than compared to any other means of marketing.

Digital marketing is not just a single term but takes under its roof many other strategies of marketing like search engine optimization, e-commerce, social media optimization, influence marketing, content marketing, content automation and much more. The fundamental foundation of the digital marketing concept is the use of inbound marketing approach or the customer centric approach as it is famously known as. Every company in today’s business world requires digital advertising for rise in business. We as a company that provides digital marketing services, consider all the various areas that are to be given priority when marketing for you on the digital interface. Our centre of focus is always on various aspects like online advertising, collaborative environment, segmentation and influencer marketing. There are multiple channels that can facilitate digital marketing but the responsibility of the advertiser is to search for those channels that result in the maximum of two way communication exchange and lead to a better return of investment for the brand. We find for your company the best channel for marketing and see to it that our digital marketing services help you jump up many levels in your brand value. We put to use various online marketing channels such as email marketing, affiliate marketing and many more to make your business the centre of attraction on the internet. Apart from the basic techniques of pay per clicks management, social media optimization, search engine optimization, we always try to keep finding out newer way that help in the generation of traffic to your website.

We have eminent clients from various fields of work in which they hold expertise and on the whole all they have to say about us in common are only words of appreciation and praise for the timely delivery, innovative ideas and user friendly interface created by us. The services we render are of the best quality and apart from helping your business getting noticed and generating traffic for the website, it also helps in increasing the Google rankings of your website.

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Web designs January 11, 2018 0 Comments

SMS Marketing

SMS Marketing

Smart phones are seen everywhere and everyone have it. And anyone who has smart phone is well aware of its usage like messaging services. Lots of companies prefer to market their products or brands through SMS as it has wider reach. Messaging is faster and people messaging over any other forms as they can view the message and can reply it at their convenience.

It is the age of Digital marketing; there are other forms of marketing as well. But what makes SMS marketing a favorite of all? Well, it is because, firstly, it is a very convenient way of marketing for small and medium entrepreneurs. Secondly, it is easy to use and does not require any complicated software or apps to install. And lastly, there is minimal cost involved. SMS is not limited to sending messages through each other. Smart influencers create innovative campaigns to market their products. This helps in building lifelong and loyal customer relationships. As Text messages are reachable anywhere in the world 24/7, it has more accessibility. And moreover SMS’s are hard to ignore. SMS marketing can be widely used to promote your brand or product in a unique way. For example, you can send a message to your customer saying, “Avail buy one, get one free offer on showing this message”. This message can be forwarded to so many customers and there are chances that out of 10, at least 5 will accept the offer and give a boost to your business. The biggest advantage SMS Marketing has over other forms of marketing is that you do not need to have internet facility. So people on the move can access the message easily. It eliminates the cost of outdoor advertising like pamphlets, hoardings or print advertising.

SMS marketing works faster and in a very effective, if the timing is right. For example, If any business owner dealing in stationary products like books and pencils sends a promotional message right when the schools have opened or just about to be opened, then a customer can make a decision faster regarding the offer. Though SMS marketing have caught the fancy of many customers, there are some who find it troublesome. For customer like them, always ask for their preference. Enhance your marketing skills by establishing a personal touch with your patrons, like personally wishing them on their birthdays or anniversaries or offering a special discount or sending goodies personally will touch their heart.

SMS marketing is definitely beneficial to one’s business. However, if you want to survive in this age of cut throat competition, refrain from spamming your customers with same messages over and over again. Update your customer’s phone numbers and keep up to date information on your customer’s preferences. After all, customers are the one, who will bring new opportunities in your business. There are lots of fake companies out there in the market, who fool people with their misleading and false promises. Assure your customers about your genuineness and reply if there are queries. SMS Marketing is a small but a significant step towards building your brand in a very effective way. Imagine, setting up business for advertising and promotion with minimal or zero investment! Yes, it is possible with SMS Marketing. All, you need is a reliable data base of your customers. Generate a campaign that will promote your brand and you are all set to go. According to the survey, around 81% of cell phone users prefer SMS facility. This works both ways as business owners can use it to send promotional messages to their customers and customers can receive these offers without having to use the internet. No matter how many forms of marketing exists, SMS is still here to stay

Bulk SMS Services with Instant Delivery : 

    • Transactional & Promotional Route

 

  • API Integration into any Website or Software
  • Pricing as low as Rs.20,000 for 2 Lakh SMS
  • Complimentary Data Services based on your requirement
  • Transactional Route Timing : 24 Hrs | Promotional Route Timing  : 9 AM – 9 PM

 

 

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Web designs April 22, 2016 0 Comments
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