Top 6 Digital Marketing Mistakes that Dentists should Avoid

Top 6 Digital Marketing Mistakes that Dentists should Avoid

To avoid making this mistake, you should:If you are not sending spam emails with fake claims, email marketing can bring you some excellent results.To avoid making this mistake, you should:

Digital marketing is a global phenomenon. Businesses all around the globe are turning to Digital Marketing to grow exponentially. However, many small business owners either don’t understand or aren’t aware of the Best practices of Internet Marketing. Therefore, they end up making mistakes which have an adverse impact on their Online Growth. As the overall growth of a business is nowadays directly linked to its growth on the internet, it is essential that you don’t commit these mistakes.

If you are a small Dental Clinic owner who is failing to establish his Dental business online, this article is what you need. After understanding the loopholes in the digital marketing strategies of various dental companies, we have come up with a List of Top 6 Digital Marketing Mistakes that Dentists should Avoid.

So without wasting any time, let’s get on with it.

Top 6 most common mistakes made by Dental professionals while marketing their business online are:1. Not developing a clear marketing strategy

To get good results from your digital marketing campaigns, you need to have a solid plan. A well-defined marketing strategy can help you grow at a much more rapid pace, while a wrong or unclear approach can halt your progress, or even have a negative impact on your business’s online presence. Therefore, it is vital that you have a Marketing Strategy with well-defined goals.

  • Spend enough time drafting your strategy.
  • Set short-term and realistic goals.
  • Include all major Social Media platforms.
  • Focus on strategies that have worked over time.
  • Keep testing new strategies without losing focus on the original ones.

2. Spending too little or too much on marketing

Many businesses depend too much on organic growth, which implies that they don’t allocate enough money to digital marketing campaigns, while others believe that they can spend a lot of money and get excellent results. Sadly, both are incorrect. Although it is very much possible that you can achieve good growth by taking either route, it is not always the case. Therefore, it becomes a matter of luck, and if you leave the growth of your business to chance, you are more or less heading for a disaster.

To avoid making this mistake, you should:

  • Have a well-defined budget for marketing needs to start off.
  • Focus your resources on paid marketing strategies that are working for you.
  • Don’t take your organic growth for granted.

3. Bad audience targeting

Whether we think about advertising online or offline, we need to have a target audience in mind. A target audience means the kind of Audience which would be interested in your products or services. Poor audience targeting implies that you have not defined your audience correctly, and the people who are not interested in your products or services are subjected to your promotions. Doing this will result in abysmal results from your marketing campaigns. For example, trying to sell a comb to a bald man.

To avoid making this mistake, you should:

  • Define your audience correctly.
  • Only include people who need your products or dental services.
  • Revisit your targeting technique and improvise based on past results.

4. Ignoring email marketing

Due to the excessive popularity of Social Media platforms, blogging and forum, people have forgotten about the power of Email Marketing. Many believe that email marketing is dead. However, in reality, email marketing is still going strong. Although email service providers have become smarter and they detect spam emails easily.

  • Keep email marketing as a part of your overall digital marketing strategy.
  • Never spam your subscribers.
  • Only email those who subscribe to it.
  • Send relevant emails with Call to Action buttons.

5. Excluding Mobile Users

Nearly 60% of the world’s population accesses Online services via their phones (Number of mobile phone users worldwide from 2013 to 2019). Many new businesses fail to understand the importance of these users. Each one of these Mobile users can be a potential client or follower too. By ignoring or excluding mobile based users from your marketing strategy, you are losing on an enormous chunk of possible clients and followers.

To avoid making this mistake, you should:

  • Allocate sufficient budget to promote your clinic to mobile users.
  • Include Call To Actions for Mobile users so that they can click a button to call, email your clinic or book an appointment for dental checkup.
  • Create mobile responsive websites and landing pages.

6. Buying Fake Followers/Likes

When you make a new Social Media business (Do’s and don’ts of social media for businesses) account for your clinic, you will have no followers. Let us not forget that everyone starts at zero; you aren’t alone. Many people make the mistake of buying fake followers and likes for their social media accounts. Doing so increases their follower count, but it reduces the reach of their posts drastically.

These fake accounts are bots, not real human beings. They won’t interact with your posts or share them. So by adding them, you are just going to increase the numbers, but it won’t help in your growth at all. In fact, they will only hurt your growth.

To avoid making this mistake, you should:

  • Refrain from buying fake followers/likes.
  • Don’t be disheartened by the low numbers.
  • Wait for the real people to follow you.
  • Post good content about dental practice that increases your followers naturally.


These are the top 6 mistakes that many dentists make while trying to market their business online. Use this knowledge to draft your marketing strategy or improve the already existing one. Remember, good marketing requires exceptional planning! Spend time on planning your strategy so that your business grows at a rapid pace and you don’t have to face disappointments.