Smart phones are seen everywhere and everyone have it. And anyone who has smart phone is well aware of its usage like messaging services. Lots of companies prefer to market their products or brands through SMS as it has wider reach. Messaging is faster and people messaging over any other forms as they can view the message and can reply it at their convenience.
It is the age of Digital marketing; there are other forms of marketing as well. But what makes SMS marketing a favorite of all? Well, it is because, firstly, it is a very convenient way of marketing for small and medium entrepreneurs. Secondly, it is easy to use and does not require any complicated software or apps to install. And lastly, there is minimal cost involved. SMS is not limited to sending messages through each other. Smart influencers create innovative campaigns to market their products. This helps in building lifelong and loyal customer relationships. As Text messages are reachable anywhere in the world 24/7, it has more accessibility. And moreover SMS’s are hard to ignore. SMS marketing can be widely used to promote your brand or product in a unique way. For example, you can send a message to your customer saying, “Avail buy one, get one free offer on showing this message”. This message can be forwarded to so many customers and there are chances that out of 10, at least 5 will accept the offer and give a boost to your business. The biggest advantage SMS Marketing has over other forms of marketing is that you do not need to have internet facility. So people on the move can access the message easily. It eliminates the cost of outdoor advertising like pamphlets, hoardings or print advertising.
SMS marketing works faster and in a very effective, if the timing is right. For example, If any business owner dealing in stationary products like books and pencils sends a promotional message right when the schools have opened or just about to be opened, then a customer can make a decision faster regarding the offer. Though SMS marketing have caught the fancy of many customers, there are some who find it troublesome. For customer like them, always ask for their preference. Enhance your marketing skills by establishing a personal touch with your patrons, like personally wishing them on their birthdays or anniversaries or offering a special discount or sending goodies personally will touch their heart.
SMS marketing is definitely beneficial to one’s business. However, if you want to survive in this age of cut throat competition, refrain from spamming your customers with same messages over and over again. Update your customer’s phone numbers and keep up to date information on your customer’s preferences. After all, customers are the one, who will bring new opportunities in your business. There are lots of fake companies out there in the market, who fool people with their misleading and false promises. Assure your customers about your genuineness and reply if there are queries. SMS Marketing is a small but a significant step towards building your brand in a very effective way. Imagine, setting up business for advertising and promotion with minimal or zero investment! Yes, it is possible with SMS Marketing. All, you need is a reliable data base of your customers. Generate a campaign that will promote your brand and you are all set to go. According to the survey, around 81% of cell phone users prefer SMS facility. This works both ways as business owners can use it to send promotional messages to their customers and customers can receive these offers without having to use the internet. No matter how many forms of marketing exists, SMS is still here to stay
Bulk SMS Services with Instant Delivery :
- Transactional & Promotional Route
- API Integration into any Website or Software
- Pricing as low as Rs.20,000 for 2 Lakh SMS
- Complimentary Data Services based on your requirement
- Transactional Route Timing : 24 Hrs | Promotional Route Timing : 9 AM – 9 PM