• October 21, 2015

Paid Search Advertising

[vc_row][vc_column width=”1/4″ el_class=”responsive_service_1-4″ css=”.vc_custom_1449053212253{margin-top: 1em !important;}”][vc_widget_sidebar sidebar_id=”sidebar_custom_0″][/vc_column][vc_column width=”3/4″ el_class=”responsive_service_3-4″][trx_section class=”pl6_6″][trx_title align=”left” css=”margin-bottom: 0.57em;” top=”null”]Paid Search Advertising[/trx_title][trx_image url=”1514″ css=”margin-bottom: 2.7em;”][vc_column_text]Related SEM Synonyms & Acronyms

“Search Engine Marketing” was once was used as an umbrella term to encompass both SEO (search engine optimization) and paid search activities. Over time, the industry has adopted the SEM acronym to refer solely to paid search.

At Search Engine Land, we generally use SEM and/or “Paid Search” to refer to paid listings, with the longer term of search marketing used to encompass both SEO and SEM. Below are some of the most common terms also used to refer to SEM activities:

Paid search ads
Paid search advertising
PPC (pay-per-click) *
PPC (pay-per-call) – some ads, particularly those served to mobile search users, may be charged by the number of clicks that resulted in a direct call from a smartphone.
CPC (cost-per-click) *
CPM (cost-per-thousand impressions) *
Most search ads are sold on a CPC / PPC basis, but some advertising options may also be sold on a CPM basis.

Beyond that, there are a number of “2nd tier PPC platforms” as well as PPC advertising options on the major social networks.

In addition to covering general paid search trends, you can find the most recent news about SEM and helpful tips to get started with PPC ads on the major search marketing platforms below:

Google: AdWords
Bing Ads
Yahoo: Search Ads
Each platform offers its own getting started guides and helpful tutorials. Another beginner resource is Google’s Insider’s Guide To AdWords (PDF). Since the guide was last updated in 2008, the Google AdWords UI (user interface) has changed, along with several features, but the guide may still offer a useful introduction.

[/vc_column_text][trx_accordion initial=”1″ icon_closed=”none” icon_opened=”none” top=”large” style=”1″][trx_accordion_item title=” SEM For BeginnersCommon points “][vc_column_text] Google AdWords is by many measures the most popular paid search platform used by search marketers, followed by Bing Ads, which also serves a significant portion of ads on Yahoo. .[/vc_column_text][/trx_accordion_item][trx_accordion_item title=”Setting a realistic budget”][vc_column_text]Please .[/vc_column_text][/trx_accordion_item][trx_accordion_item title=”Planning in details”][vc_column_text]Curabitur tristique tempus arcu a placerat. Integer venenatis, magna et lobortis aliquet, diam nibh dictum lorem, ac porttitor dolor nunc quis diam. Morbi malesuada hendrerit libero at fermentum. Praesent risus eros, consectetur eu metus nec, pellentesque dapibus sapien.[/vc_column_text][/trx_accordion_item][/trx_accordion][/trx_section][/vc_column][/vc_row]

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