E commerce development
E commerce development is seen as the next big thing, selling through door to door or through brick and mortar are traditional ways of selling. Buying online is now an accepted way of shopping. People are fast being attracted to online platforms to buy things of their daily use to luxury item or for booking tickets for their holiday or for ordering food or to avail various other services.
E commerce has come up in different field and is fast attaining success .Consumers these day prefer to sit in the comfort of their home and shop online without being bothered about going to the market, haggling with the shopkeeper and carrying heavy bags .E commerce is attracting scores of consumers everyday as it offers them attractive discounts, various easy payment options and free delivery, beside providing tons of options to choose from.
For any business which is seeking an avenue for the big leap in their business venturing into e-commerce could prove profitable as it helps to widen their market, bring their business to the consumer in no time and multiply their profit. Internet is a mini world in itself it has cut across geographical boundaries and has helped to bring people closer. E commerce is a way to harness the potential of internet and expand one’s business.
As people are getting busy in their personal and professional life, they are left with little time to go shopping and e commerce gives them the ease to shop whenever they like, from wherever they want and from multitude of options. Many people do not like to go to shopping as it becomes tiring and bargaining is just not their forte, so E commerce is just the right option for them.
An e commerce platform increases the reach of the market and also provides various other benefits person can contact sellers and buyers in far off places to get the best value for their products and services. The website of an e commerce business is the gateway for the consumers to know the company with which they are dealing and such transparency helps to create brand loyalty and create long sustainable business relationship.
E commerce dealing in selling of goods has a greater advantage of displaying their goods. While brick and mortar shops face the constraint of limited display space, an e commerce platform can display all its good online, in an attractive manner and provide information which could be valuable for the customer. Our brain retains images more easily and as such e commerce platform gets stuck in the mind of the ultimate customer who can come to the online platform anytime and make the purchase.
The biggest and perhaps the most valuable advantage of e commerce is that unlike bricks and mortar, the investment cost to set up e commerce platform for your business is very low and cost to profit ratio is too high. With very little investment you can reap maximum profit as there is no need for huge capital investment in setting up the shop, in keeping the staff and inventory and very no additional cost of electricity or rent or other bills. All you need is to develop a unique, easy to use and customer friendly website that can quickly find a place for itself in the market and your business gets rolling.
Many big business have not been able to retain their customers and have end up losing their market share as they have no contact with the customer after they leave the shelf but with e commerce a person can get valuable feedback from the customer and make necessary changes in the business so as to satisfy the customers and retain them.