Digital marketing is the practice of promoting products, services or brands using digital technologies. SEO, SMO and PPC are three popular techniques used in digital marketing to drive traffic to websites and increase sales. Here’s a brief overview of each:
SEO (Search Engine Optimization): SEO is the process of optimizing a website to rank higher in search engine results pages (SERPs) for specific keywords or phrases. The goal of SEO is to increase the quantity and quality of organic traffic to a website through various techniques such as on-page optimization, link building, and content creation.
SMO (Social Media Optimization): SMO involves optimizing a company’s social media profiles to increase engagement, build brand awareness, and drive traffic to the website. This includes creating shareable content, optimizing social media profiles, and engaging with followers.
PPC (Pay-Per-Click): PPC is a digital advertising model where advertisers pay each time someone clicks on one of their ads. PPC ads can be displayed on search engines, social media platforms, and other websites. The goal of PPC is to drive targeted traffic to a website and convert those visitors into customers.
By utilizing a combination of these three techniques, businesses can create a comprehensive digital marketing strategy to increase their online visibility and drive traffic to their website.