To find out if you’ve received a penalty for unnatural links, simply log in to Google Webmaster Tools and use Google’s information
A Google penalty is meant for the negative impact on the website ranking by Google based on its updates to the google search algorithm. It is caused due to the activities have done against to the webmaster guidelines using various black-hat SEO techniques. Google penalty can be identified easily when the website traffic suddenly drops for every page of the site, for a specific or every keyword.
Types of Google Penalty:
There are two types of penalties depends on the occurrence of the spam,
- Manual review penalty : occurred due to the problem identified in the website.
- Automatic penalty : occurred due to following against to the update of google guidelines.
1.Manual review penalty :
Manual review penalty can be identified easily by getting a notification to the Google webmaster tool of the site as an unnatural link detected or a similar message explaining low-quality inbound links are discovered pointing to the site.
To know manual penalties, go to Google webmasters tool and click on the Manual actions in search traffic. In the case of no penalties, we will find as No webspam activities are found.
The Manual review penalty is again categorized into two types
- Site Wide Manual Penalty : This is the most considerable penalty in SEO, because it significantly reduces the complete website rankings for all pages or shows the site on the deeper pages in the search results else the site will be de-indexed completely.
- Partial Manual Penalty : This may occur generally for the few pages or links which are not acceptable by the manual reviewer through the website is completely on the right side of the guidelines. This can be considered as a negotiable penalty until and unless it is effected for an important page for which we are targeting for ranking. This cannot affect on the other page ranking in the website.
2. Algorithm penalty :
These penalties are automatically set off by the Google algorithms that are mounted during the algorithm updates considering as outside of the guidelines. To find out this type of penalty, we need to track the time period between the mounted date of new update and the declined ranking date.
There are two primary Google algorithm penalties which are related to Panda and Penguin
- Panda : This update targets on duplicate and nonsensible content and keyword stuffing.
- Penguin : This update targets on the low-quality inbound links which are aiming to manipulate the rankings to make the website more authoritative.
How to Identify and Remove Google penalties :
After identifying the type of penalty, try to resolve the penalty. Here there is a full figure how to remove the specified penalty.
Manual Action Recovery :
The Google issues the manual penalties to sites or pages when they are against Google webmaster guidelines. The penalties may vary but they are easily identified as a message which is located inside the Webmaster Tools.
To locate your manual penalty:
- Log into the “Google search console”.
- Click on “Search Queries”
- Click on “Manual Actions”
To remove your manual penalty:
- Identify the penalty associated with the website.
- Correct the issue by doing additionally than we do normally in order to resolve the against to the webmaster guideline.
- Submit the reconsideration request in order to lift the penalty.
- Wait for a response (max 3 days – 3 weeks).
- Repeat if the issue is not resolved or the reconsideration request was denied.
Algorithm Action Recovery :
Panda Recovery :
- Google lists the best pages on the internet so the Panda algorithm is designed to evaluate the site content. If the site contains high-quality content, Panda will consider it as a high-quality site. If only one or two pages in the website are high quality while the rest are considered as low quality, then the Google will determine that the site is low quality.
- Determine the main quality issues by correcting them site-wide. Issues such as low content length, copy content, missing site-wide information such as a contact page.
- Sometimes, Panda requires radical changes to the header, footer, navigation and content on the site. Identify exactly what you have to update to speed up your recovery.
- After fixing up completely, assign sufficient time to re-crawl the site and re-evaluate your quality score. Within 48 hours the site traffic increases again once the Panda penalty has successfully removed from the website.
- Locate the page and keyword that is penalized.
- Identify the links that are considered as bad by the Google.
- Remove the links that are responsible for the penalty.
- Wait until Google re-crawls the changes.
- This can take 3 hours to 3 months of time depending on the crawl frequency and links made.
- sometimes, a reconsideration request is required if the site has the manual penalty.Source : bigcommerce.com, datadial.net, sites.google.com